... Now you must be thinking I should get a zero because of the video I'm posting, but you don't have to pay too much attention to this video to realize the message that is sending, actually it's very explicit, but I recommend you to turn off the audio if you don't like the song, because the important thing is in the images.
We've been talking about stereotypes for a while and I believe, in this video, what Jennifer Lopez is trying to do is to break the differences between men and women, to stop this "macho men" thing that is getting really old for the XXI century, and she's doing it in a very particular way, more like a fun way to make people watch this video and not feel insulted by it.
What we see here is a grown woman showing that women can take a man and put him on camera as a sex object too. Men have been doing that since forever. Formerly, they used to objectify the female gender just for their own desires, took them as nothing but a physical thing and they never cared if women were ok with that (women, obviously, weren't). But nowadays, society has evolved and most of the countries have more respect for the woman and what we see in music videos is just a strategy to sell records, so it is assumed that we shouldn't feel insulted anymore, besides, the girls in those videos are in them because they want to. So, if this is true... Why are women still feeling insulted by men? Easy, although they respect us, there's a little detail: the stereotype of the perfect woman, the one that "deserves" to be shown, to be loved, to be wanted is a tall, blonde, skinny, good dancer, etc. woman and not every girl is like that.
So, Jennifer Lopez also wanted them to know that women can have a stereotype of the perfect man: a workout man, with beach body, etc. and to make sure they understand this, she put a bunch of guys wearing swimsuit (that looks more like underwear) showing us all their "charm".
Personally, I believe that this video is the perfect combination of a hidden protest against the objectification of the woman by doing the same thing that men often do to us, keeping it cool and fun, if you take it with humor nobody gets hurt and, taking advantage of the situation, this is also a little gift for women who can enjoy this really interesting video.
You may draw your own conclusions...
I really like the way you got the message of the video haha, it is a very interesting way to understand it. You showed it to me, but now that I read your reflection about it, I get better what Jenifer Lopez wanted to show, that was not just beautiful man bodies haha.
ReplyDeleteAnyway, in my opinion you are right, man always used girls as strategy, to insult, to sell more etc. Jelo knew how to say stop for 5 minutes that is the long of the song, and this is not like saying that woman are victims, of course not. We know what we do and what we have to care about.
Stereotypes still exist in the genders, but some of us can take them away if we learn about it.
Very good job vale! :)